Provides an overview of the external environmental factors affecting business policies and decisions; economic, legal and regulatory, political, social and cultural, industry, and ethical.

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Daytime sections available

This class is also offered in 5-week online and on-campus classes through the Business Fastrack program.

Provides an overview of the major issues faced by managers in international business. Focuses on cultural sensitivity issues and applying concepts of real-world business situations through case studies and experiential exercises.

Explores the skills and qualities necessary to develop and maintain a successful professional life. Topic include management/leadership skill development, effective job search, image development, career advancement, gender issues, professional conduct, time/financial management, and human relations.

Explores strategies to improve job performance and develop a service-oriented philosophy. Uses practical training concepts and techniques to demonstrate how superior customer service can lead to competitive advantage and profitability in business. Focuses on both internal and external customers.

Practical training in the development of skills and expertise necessary to achieve organizational goals, with and through people. Examines functions and work activities that result in a more productive and harmonious workforce.

Provides the opportunity to learn how to appropriately utilize the human resources department within an organization in order to improve job performance. Topics include staffing, training and development, manpower planning, compensation and benefits, federal labor laws and why people seek outside representation.

Starting, organizing and operating a small business, including location, finance, management processes, advertisement and promotion, credit, inventory control and ethics.

Daytime sections available

Wed. 6-10P

Examines the principles and terminology utilized in the marketing/function and their value and application in the day-to-day operation of a business. Focuses on marketing planning, market segmentation, positioning, targeting and aspects of international marketing. Reviews product development, pricing, promotion and distribution and explores careers in marketing.

The study and scientific inquiry of issues and demands placed on business enterprise by owners, customers, government, employees and society. Included are social, ethical, and public issues and analysis of the social impact of business responses. This class counts for Social/Behavioral Science credit at MCCCD and ASU COB.